Enhypen’s eighth EP, ‘The Sin: Bliss,’ sold more than 1.77 million copies on its first day, according to Hanteo Chart, giving the group another high-volume opening and putting it on course for a fifth double-million-selling release. The album also reached No. 1 on iTunes album charts in 23 regions and appeared on charts across 41 markets, while reaching No. 2 on Line Music’s real-time album ranking in Japan. The lead single ‘Bloody Paradise’ has shown similar momentum. It debuted at No. 1 on Bugs’ real-time chart, remained at the top of the platform’s Aug. 21 daily ranking and reached No. 1 on iTunes song charts in 14 countries and regions.
The track also entered Spotify charts in multiple markets, while its music video passed 10 million YouTube views during its first day. The release combines Enhypen’s established narrative-heavy concept with a new Brazilian-phonk influence on the lead track. More important commercially, the early numbers show that the group’s physical-album base and overseas digital reach are still expanding together rather than relying on only one side of the K-pop market.