Stray Kids has released a new digital single, “November 11th,” as part of Lotte Wellfood’s 2026 Pepero Day campaign. The track went live on major streaming services on September 10, turning the brand collaboration into a full music release rather than a conventional endorsement spot. Current reports and official posts say members took part in writing and composing the song, with Han specifically credited in coverage of the release.
The title refers directly to November 11, the date associated with Pepero Day in Korea. The collaboration uses that familiar commercial occasion as the theme for an original song about sharing affection, friendship, gratitude and support. That makes the project unusual in the K-pop advertising cycle: the campaign is built around a standalone track that fans can stream independently of the product promotion.
A branded release with a life outside the ad
The release also shows how Korean consumer brands are using major music acts for campaigns designed to travel beyond the domestic market. Stray Kids has a large international audience, and the single was distributed globally rather than limited to Korean promotional channels. For Lotte Wellfood, the group gives Pepero Day a cultural export vehicle; for Stray Kids, the collaboration adds a new song to the group’s 2026 activity without positioning it as a standard album comeback.
The immediate measure of the project will be whether “November 11th” develops a life beyond the campaign itself. Streaming performance, fan response and the rollout of further Pepero content will show whether the song functions mainly as seasonal branded material or becomes a durable addition to the group’s catalog.