Seoul will issue 265 billion won in Seoul Love Gift Certificates from September 14 to 18 ahead of Chuseok. The citywide batch combines a 5% upfront discount with 2% payback, giving buyers a total 7% benefit at participating merchants.
Seoul has reserved 8 billion won of the citywide allocation for residents aged 65 and older, who receive an earlier purchase window. Sales will run through the SeoulPay+ app, with citywide and district certificates released on a staggered schedule.