A small bungeoppang stand in Cheolsan-dong, Gwangmyeong, drew large crowds after its owner attracted online attention for resembling singer and actor Cha Eun-woo. The owner announced a temporary halt on Instagram after speaking with a district office employee, explaining that he was also working another job and spending more than 10 hours a day working.
The stand is expected to resume operations after the brief pause. The episode highlights how sudden online attention can quickly increase the physical and personal demands on a small food business.