Hyundai Motorstudio Goyang

When factory robots perform ballet

Industrial welding robots stand behind glass at Hyundai Motorstudio Goyang, the automotive culture centre that opened near KINTEX in April 2017. Some are production-grade machines of the kind used to assemble car bodies. The exhibition's original designers even programmed a coordinated 'robot ballet', interrupting their industrial motions so visitors could watch mechanical arms move together

In the interactive Into the Car exhibition, car making begins long before a finished model appears on a showroom platform. Guests can handle real material samples that trace iron ore into steel and recycled resources. In the next stage, a simulated stamping press shapes metal panels. Real factory-type welding arms work around a body shell; at another station visitors select a paint colour for a painting robot. Assembly robots then fit parts into the body

The exhibit occupies three floors and follows an industrial process, but it is designed for visitors rather than engineers. Its eleven sections run from Steel, Stamping, Welding, Painting and Assembly through Airbag, Safety and Technology to Activity, Connectivity and Design. The sequence is an education in how separate pieces become a machine people entrust with their safety

Airbags, hydrogen and moving aluminium

The Airbag section is a passage lined with the safety devices themselves. It leads into crash-testing footage, hydrogen fuel-cell technology and the question of what a car could do when mobility becomes more connected. A NEXO demonstration explains the hydrogen fuel-cell system; the interactive Connectivity section uses 72 moving units that react to visitors

At the end, a kinetic artwork makes motion into design. The Stuttgart exhibition team, Atelier Brückner, built it from 1,411 independently driven aluminium rods across about 20 square metres. The rods rise and fall by up to roughly 1.4 metres, rippling in abstract, organic waves before resolving into the outline of a Hyundai car. Their movement follows surrounding film and sound; in a separate interactive mode the rods respond to visitors. The work is sculpture, not a car component

A separately ticketed 4D Ride, The Mission, seats visitors on a six-axis moving platform facing a curved dome LED screen. Its disaster-rescue story features UAM and UMV vehicles and SPOT and ATLAS robots; tilting seats and effects of wind, water, heat, scent and smoke make the action physical. The ride needs its own timed booking and has height and health restrictions

The building is a machine of its own

Viennese architects Delugan Meissl designed the Motorstudio, while Stuttgart-based Atelier Brückner created the interactive exhibition. The architects called their scheme Landscape, Vertical Green and Shaped Sky. A sweeping roof form hangs over a largely glazed display floor, carried by a limited number of cores and steel columns. The structure's largest cantilever projects roughly 25 metres, creating a broad open view of the cars from the street-facing hall

The centre sits near the KINTEX exhibition grounds and is Hyundai's third Motorstudio concept after Seoul and Moscow. Its architectural ambition was to show cars at several scales: as objects parked on a showroom floor, as parts made and tested in factories, and as ideas for future movement

Before you go

The whole building may be open on days when the paid experience halls are not. Into the Car and the 4D Ride have separate advance bookings and age/height restrictions; the interactive exhibition closes on Mondays even while other showroom, restaurant and café functions may run. The general site hours therefore cannot be used to assume a walk-in place on a guided programme

The closest named rail arrival is KINTEX Station on GTX-A, Exit 1, near 217-6 Kintex-ro. The exhibition is an obvious choice for an afternoon around KINTEX, but visitors wanting the complete manufacturing sequence should reserve that exhibition rather than spending the visit only with cars in the lobby. Parking is charged by time with limited included hours for qualifying paid programmes