Museum X

The visitor keeps changing the room

A laser trampoline answers each bounce, Symphony combines projection with smoke, sound and scent, and SketcherX finishes a conversation by drawing the visitor. The museum keeps changing the unit of interaction: body, room, then personal output

The first zone, Popping Playground, begins with movement. Echo turns light and sound into a tunnel-like infinite space; Tune works as an interactive VJ chamber; Beat pairs a trampoline with responsive laser effects; Slide and Swing attach media to familiar playground actions. The technology is easiest to understand here because the body supplies the input

Voyage of Time changes the scale. Symphony combines video, light, smoke, sound and scent into a single environment, while Note uses light as a drawing material. These rooms are less about completing a game than about seeing how several media systems can occupy one space at once

By the third and fourth zones, the visitor becomes source material. Mimic creates a digital-human avatar. SketcherX is a humanoid robot that converses with a visitor while making a portrait. Composer generates a personalized fantasy background. Ensemble lets multiple visitors make media art together with AI assistance

Sixteen installations do sixteen different jobs

Museum X is easy to flatten into the category of “immersive media art,” but its current catalogue is unusually varied in the type of interaction each piece asks for

Light Cliff works as a passage through a vertical field of light into the next zone. Surround places the visitor beneath a high circular ceiling while imagery moves from deep ocean to clouds, night sky and outer space around the room. Ring surrounds the viewer with a 360-degree panoramic holographic display. Glitter records the visitor's movement and returns it as slow-motion footage, while Scale uses repeated reflections to make a planetary form appear far larger than the room. The sequence becomes a test bed for different ways of turning sensors, robotics, AI and display systems into visitor-facing experiences

That variety also explains the ticket structure. The current catalogue names 16 core installations, while the standard Museum Pass covers 14. The AI package adds one use each of SketcherX and Composer, the two experiences that produce the most explicitly personalized results

Some installations also use the QR wristband issued at entry to capture photos or video automatically and send them to a phone. That makes the digital output part of the visit rather than only documentation made afterward

The building was designed around the media

Museum X opened in July 2023 as a purpose-built project by XORBIS, a Korean company that develops immersive exhibition systems, robotics and generative-AI media. The exhibition occupies roughly 530 pyeong over four floors and was developed over about two years

The architecture and media were conceived together. Projection mapping, lighting, wind, mist, scent, sound, holography and robotics are distributed through spaces shaped for each effect instead of being added to a single neutral gallery

That integrated approach has also drawn design recognition. Museum X received an iF Design Award for its immersive exhibition design and was later named a Featured Finalist in the environment category of the US IDEA design awards

The fourth floor extends the building beyond the exhibition sequence with OasisX, a café looking toward the East Sea. It gives the vertical route a real endpoint after the darker interactive zones below

Before you go

The four zones include both passive-looking environments and physically active installations such as the trampoline, swing and slide, so a complete visit involves more movement than a conventional projection exhibition

Selected installations use the QR wristband issued at entry to create photos or video that can be transferred to a phone

OasisX on the fourth floor gives the route a daylight, East Sea-facing endpoint after the darker interactive zones below