A menu that won this year’s Daegu Chimac Festival competition is moving from a local festival stage to convenience stores across Korea. CU operator BGF Retail said it is launching Avocado Truffle Chicken, created by Daegu chicken brand Dakdonggari, as a nationwide product. The item won the top prize at the K-Chicken New Menu Competition held as part of the festival last month.
The partnership gives a small regional food business a distribution channel far beyond Daegu, and it is another example of local food festivals being used as product-development pipelines rather than only tourism events. Sales will show whether the festival winner can translate into a lasting retail product.